Najlepsze ceny Specjalne oferty dla członków klubu książki PWE Najtańsza dostawa

Special Issue

Experience Marketing - research, ideas, opinions
 

We are pleased to inform you that Journal of Marketing and Market Studies (Marketing i Rynek) is launching a special issue on “Experience Marketing – studies, ideas, opinions”. Based on your professional knowledge, we will be honored if you could send your related paper to us.
Potential topics include (but are not limited to):
 
Customer experience management
Experiential marketing techniques development
Determinants and consequences of customer experience
Customer experience in retail
Digital customer experience
Best practices in customer experience management
Customer experience measurement
Meta-analyses of existing literature on customer experience/experiential marketing 
Theoretical developments in customer experience
Experience marketing in emerging markets
Critical approach to experiential marketing/customer experience theories
 
 
Peer review period: 4-6 weeks
Submission deadline: June 30, 2019
Publishing date: September 2019
 
Manuscripts should be sent electronically to the address: mir@pwe.com.pl. The submitted papers should have volume  between 20.000 and 40.000 characters with spaces. Please see Author’s guidelines and the publishing policy: /czasopisma/marketing-i-rynek/warunki-publikacji 

"Journal of Marketing and Market Studies" is one of the oldest and most prestigious journals in the field of marketing in Poland. It is  addressed not only to academics but also to people professionally involved in marketing, i.e. managers of large and small enterprises, heads and staff of marketing departments, employees of advertising and market research agencies, to all who want to keep up to date with the latest trends in Polish and global marketing.
 
If you have any further questions do not hesitate to contact editors of this special issue: