Komercjalizacja produktów żywnościowych

One phenomenon increasingly evident in contemporary economies is that of developing processes of commercialization of a variety of products. The same holds true for food products. The Authors have presented: the notion of and the elements commercialization of products (including food products), determinants of the process of commercialization of food products within an enterprise, processes of commercialization of food products in Polish enterprises, consumer behaviors regarding product innovations in food markets, and the modelling of the process of commercialization if food products in Poland.

The book is addressed to scholars studying consumer behaviors as well as students of economics, management, and marketing.

Marketing strategies ID: 1690714467

The problems of marketing strategies, including their choice and developing covers an extensive area of phenomena and decision-making processes. This is both due to the very nature of marketing and to mechanisms of gathering information and decision-making under conditions of a multitude of possible choices that shape the market and determine its transformations. The Authors of this manuals focus upon the most important currents in the knowledge about the fundamental marketing strategies as well as methods and mechanisms they are developed with. All the strategies presented in the book indicate universal nature of marketing as the basis of corporate activities in the market.

The book is addressed to students of faculties related with marketing, management and communication as well as to managers and business practitioners responsible for marketing activities in an organization.

International business ID: 466974399

There have been two trends influencing the way international business unfolds in contemporary global economy – they are globalization and regional integration. Under their influence businesses operate in an environment that features a fast rate of technological progress, shortened product life cycles, increased significance of production scale, intensified competition, increased role of research & development, as well as the opportunity to run business practically anywhere in the world due to elimination of political and trade barriers accompanied by developments in the areas of communication and transport.

The manual authored by Professor Jan Rymarczyk has been an ordered compendium summing up the knowledge about international business. In his book the Author addresses two fundamental forms of international business, namely trade, including foreign direct investments, and the activity of enterprises on an international scale. The strength of the manual is its skillful combination of macroeconomic and microeconomic issues, as well as that of theoretical aspects with the practice of business activity.

The book is addressed to students of faculties and universities of economics, students of post-graduate studies in the field of international economic relations, as well as to trade practitioners interested in these problems.