Perswazja. Sztuka pozytywnego wpływania na ludzi

Persuasion is the skill of convincing people, influencing their opinions, attitudes and actions. It makes it easier to earn people’s confidence and to get them interested in what we have to communicate. Persuasion can be learned and it is best done by taking advantage of knowledge and experience of the worlds-class expert in that field, James Borg. The book not only allows its readers to improve their own abilities in the area of persuasion more easily, but it also enables them to better recognize techniques of persuasion applied by others.
 

From the book you will learn, among other things:
What is persuasion?
Which is the role played by body language in persuading other people?
Why to be able to listen carefully is crucial in communication?
What is psycholinguistics?
Why and how should you train your memory?
How to effectively communicate on the phone?
What every successful negotiator should know?
How to adapt your communication to various types of personalities?
 

James Borg presents practical knowledge, based upon findings of scientific research and his own observation. Strengths of the manual also include accessible language and interesting examples.

The book must not be overlooked by anybody determined to achieve success in their professional career as well as social life through being competent and effective in the art of persuasion.