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Prof. dr hab. Grzegorz Karasiewicz
Prof. dr hab. Grzegorz Karasiewicz
Prof. Grzegorz Karasiewicz, University of Warsaw (Poland). Editor-in-Chief "Journal of Marketing and Market Studies". Vice-Dean for Student Affairs and Quality of Teaching, Head of Academic Unit of Marketing and Associate Professor at the Faculty of Management, University of Warsaw. He holds a title of Professor in Economics (title given by the President of Poland - 2014), Habilitio degree in Economics in the area of Management (2001) and PhD degree in Economics in the area

Prof. Grzegorz Karasiewicz, University of Warsaw (Poland).

Editor-in-Chief "Journal of Marketing and Market Studies".

Vice-Dean for Student Affairs and Quality of Teaching, Head of Academic Unit of Marketing and Associate Professor at the Faculty of Management, University of Warsaw. He holds a title of Professor in Economics (title given by the President of Poland - 2014), Habilitio degree in Economics in the area of Management (2001) and PhD degree in Economics in the area of Management (1994). He is alumni of Faculty of Management University of Warsaw (diploma of MA -1988) and Harvard Business School (diploma of PMD 69 – 1995). 

His research interests include: strategies of internationalization, transformation of retail industry, internationalization of grocery retailing, pricing decisions. He teaches Marketing Management, Pricing Strategy, International Marketing and Marketing Research.

List of selected publications: 

Scientific monographs: 

  1. Marketingowe strategie internacjonalizacji polskich przedsiębiorstw, Oficyna a Wolters Kluwer business, Warszawa 2013 (English title: Marketing strategies of internationalization of Polish companies) 
  2. Systemy dystrybucji artykułów rolno-spożywczych na rynku polskim. Diagnoza i koncepcja zmian, Wydawnictwa Naukowe Wydziału Zarządzania UW, Warszawa 2001 (English title: Distribution systems for agri-food products on the Polish market. Diagnosis and concept changes) 
  3. Marketingowe strategie cen, PWE, Warszawa 1997 (English title: Marketing pricing strategies) 

Articles (in the period 2015-2017): 

  1. Internationalization of Grocery Retailing in Poland [in:] Journal of Euromarketing, Vol. 26, No. 1-2, 2017, (co-author Nowak, J., Trojanowski M.) (p. 38-60). 
  2. Market Structure and Price-Cost Margins in European Retail Gasoline Industry [in:] Journal of Management and Business Administration Centrale Europe, Vol. 24, No. 2 , 2016, (co-author Nowakowski, M.) (p. 105-124). 
  3. Internacjonalizacja handlu detalicznego artykułami spożywczymi w Polsce [w;] Problemy Zarządzania, vol. 14, nr 1 (57), 2016, (co-author Trojanowski M.) (p. 19-41) (English title: Internationalization in the retailing of grocery market in Poland) 
  4. The Internationalization of Polish Firms: An Emperical Investigation of the M-P Relationship [w:] Journal of Euromarketing, Vol. 24, No. 4, 2015, (co-author Nowak, J.) (p. 177-200). 
  5. Uwarunkowania polityki cen dla asortymentu produktów oferowanych na stacjach paliw [in:] Marketing i Rynek, Nr 9, 2015 (co-author Nowakowski, M.) (p. 28-36). (English title: Determinants of pricing policy for the assortment of products offered at gas stations) 
  6. Zmiana roli marketing w polskich przedsiębiorstwach [in:] Logistyka, Nr 2, 2015 (p. 920-928) (English title: Changing the role of marketing in Polish enterprises).