Journal of Marketing and Market Studies 02/2023

The article concerns Acceptance and Commitment Training (ACT), which can be used as emotional support for employees especially in the face of the consequences of the COVID-19 pandemic. The results of research on the impact of the COVID-19 pandemic on employee wellbeing were discussed. Then, six elements of acceptance and commitment training, that help to develop psychological flexibility, are described: defusion, acceptance, contact with the present moment, values, committed action, self-as-context. The concept of ACT has also been compared with the concept of emotional intelligence. Finally, the benefits of acceptance and commitment training in the workplace, confirmed by research and experiments, are presented.

The SARS-CoV-2 virus pandemic has had a very severe impact on the functioning of the meetings industry market and led to its major transformations. Under the influence of the effects of the pandemic, changes have developed that are the directions of development in the management of this industry. As part of the article, an analysis of the impact of the pandemic on the meetings industry market was carried out in terms of qualitative changes. The research was carried out through the analysis of websites and documents, i.e. reports, protocols and guidelines of international industry associations, convention bureaus in selected cities and countries around the world and industry media. In addition, surveys were conducted among experts, i.e. specialists in a given field, people with theoretical and practical knowledge of a given topic. The industry has indicated marketing tools currently crucial in managing the meetings industry, based mainly on modern technologies. It also formulated the desired actions necessary to sustain the development of the meetings industry, most often indicating subsidies for the organization of events or suspension or reduction of taxes.

The aim of the article is to diagnose the future demand for labor, in term of sections and occupations, the most likely to occur, in an exemplary labor market of Podlaskie Voivodeship, in the context of the level of economic development and global trends. An example for the analysis was a region statistically classified as underdeveloped. Both, the level of economic development and the identified global trends strongly determine the demand for specific categories of employees. Generally, territories in the process of development experience structural changes at the level of the basic sectors of the economy. Labor resources are migrating from the agricultural sector to the industry and services sector. A number of factors influence the differences in the level and pace of these changes. The fact that economies are subject to the influence of certain phenomena on a global scale, simultaneous observation of what is happening in the economies of more developed territories allow to predict changes awaiting labor markets of less developed economies in terms of future labor demand.

The role of information technology in various areas of the economy and life has been growing rapidly in recent years. Mobile applications are used not only to support the use of products and services, but also, increasingly, for communication and customer relationship management. One of the marketing tools that are becoming ever more popular in mobile applications are gamification mechanisms, the purpose of which is to increase consumer involvement, strengthen their brand loyalty or increase the frequency of purchasing products or services. The aim of the article is to identify the current state of knowledge about the intersection of gamification and shared mobility from marketing perspective, and to identify which gamification mechanisms are applied by shared mobility service operators to manage their relationships with consumers. The authors carried out an analysis of the literature on the intersection of shared mobility and gamification. The results indicate that points, badges, quests and feedback are used most often; narration, visualized progression, levels and ratings are less popular, whereas leaderboards and gifts are the least popular. Analysis reveals that gamification mechanisms can be an effective marketing tool in various shared mobility systems, including public transport, but they must be appropriately selected for a specific mobility platform and coherently linked to the reward system.