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The monthly has been published since 1994.

Journal of Marketing and Market Studies is addressed mainly to people professionally involved in marketing, i.e. managers of large and small enterprises, heads and staff of marketing departments, employees of advertising and market research agencies, etc., as well as students of marketing at universities of various types and their teachers – to all who want to keep up to date with the latest trends in Polish and global marketing.

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The journal is published and distributed in a paper version. The archive contains full versions of articles online and available to download 6 months after the issue of the paper version.