Prof dr hab. Adam Sagan
ORCID: 0000-0002-5608-179X
Prof dr hab. Adam Sagan
Full professor, at Cracow University of Economics, head of the Department of Market Analysis and Marketing Research. Author of publications in the field of structural equation modeling, Means-End Theory and consumer behavior.
DOI: 10.33226/1231-7853.2021.10.1
JEL: M30, M31, M37