The ecological safety of Earth, including the sustainable consumption, has become one of the key topics linking economists, sociologists, politicians, researchers, and businesses for the last decades. The report address focuses on the significant issue within this topic, regarding sustainable consumption for the consolidation and improvement of a healthy life. The research is based on literature analysis. The question of sustainable consumption is discussed with respect to consumer choices focused on the ecological aspects, related to life quality. The discussion focuses on functional food within this framework because just functional food has the essential pro-ecological dimension. Functional food can support the optimization of sustainable consumption regarding feeding and pro-health targets while preserving natural resources and respecting the ecosystem.