Dr Anna Rogala
ORCID: 0000-0003-0580-1838
Assistant Professor at the Department of Marketing Strategies, Poznań University of Economics and Business. Her current research interests include: digitalisation of the food and health markets from the consumer's perspective, shaping sustainable consumption patterns using new communication technologies, food and health literacy as a prerequisite for sustainable consumption behaviour, designing behavioural interventions.
DOI: 10.33226/1231-7853.2024.5.2
JEL: I31, I15, O52, D18