Changes in consumer behaviour of older people during the COVID-19 pandemic in the light of the analysis of consumer trends
The COVID-19 pandemic was changing the consumer behaviour of all consumers, including of seniors. The article presents changes in consumer trends in the group of older consumers. The main aim of the article is to try to answer the questions: have there been any changes in the consumer behaviour of seniors compared to the time before the pandemic? have there been any specific behaviours for this group, as well as which behaviours have been clearly highlighted? The article considers the literature on the subject and Euromonitor International reports for 2017–2022. Based on the analysis of trends, the profile of the senior as a consumer aware of his choices, with a high level of technological knowledge and at the same time focused on his/her needs and taking care of health was described.
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