Mgr Edyta Barmentloo
ORCID: 0000-0002-3752-4030
PhD candidate at the Faculty of Management, University of Warsaw, also an industry practitioner. Research interests encompass the intersection of technology and marketing. Engaged in scholarly investigations, the candidate focuses on comprehensively examining the current state of technology implementation and adaptation within the marketing domain, alongside forecasting its future development.
DOI: 10.33226/1231-7853.2023.9.1
JEL: M0, M3