Prof. dr hab. Ewa Frąckiewicz
ORCID: 0000-0001-9009-9435
Professor at the Institute of Management, University of Szczecin. Author of more than 150 scientific publications, mainly on marketing issues relating to business management, ICT innovations and consumer behaviour, including the elderly people. Implementer of several research projects SCSR, NSC, PHARE, Natolin European Centre. She teaches subjects, i.e. marketing, e-marketing, international marketing, marketing research, also in postgraduate programs including MBA. She has held internships and trainings in France, Italy, Canada and Slovakia.
DOI: 10.33226/1231-7853.2023.8.1
JEL: D83, M31