Dr hab. Hanna Hall
ORCID: 0000-0003-0967-9569
PhD, DSc, Associate Professor, a faculty member at the Department of Marketing at Rzeszów University of Technology. Her research interests focus on marketing research, particularly in the areas of customer satisfaction and loyalty. For many years, she has specialized in issues concerning student satisfaction and loyalty, recognizing students as key stakeholders in higher education. She is the author of over 100 scientific publications, including two monographs.
DOI: 10.33226/1231-7853.2024.9.1
JEL: M31