Prof. Iryna Reshetnikova
ORCID: 0000-0003-1445-4233
The author is a doctor of economics, professor of marketing. She works as a professor at the Department of Marketing at the Cracow University of Economics. Before the outbreak of the war, she worked as a professor at the Marketing Department of the Kiev National University of Economics. The publication is the result of scientific research conducted within the framework of a grant from the National Science Center (UMO-2022/01/3/HS4/00039), which provides funding for scientists from Ukraine to continue research in Poland. Prof. Reshetnikova's research is related to the marketing communication policy of enterprises in the conditions of modern challenges.