Professor of economic sciences (2002), head of the Department of Marketing at the College of Management and Quality Sciences of the Cracow University of Economics, member of the General Council of Science and Higher Education (2022–2025), chairman of the Scientific Council of the Polish Scientific Marketing Society, member of the Committee of Organization and Management Sciences of the Polish Academy of Sciences, member of the "Marketing and Market" Scientific Council, as well as several journals in Slovakia and Ukraine. He was a member of the Central Commission for Academic Degrees and Titles, the Committee for the Evaluation of Scientific Units, a team of experts in the Committee for Scientific Research and the National Science Centre. His scientific interests focus on marketing, marketing management, marketing communication, international marketing, euromarketing, European Union market and international management. In recent years, they have expanded - by joining the current of discussion on the identity of marketing as a scientific discipline, the integration of disciplines and methodological approaches, the quality of education at a university. He is the author, co-author and editor of about 350 scientific publications, including several monographs and textbooks, articles published in Poland and abroad.