Dr hab. Jarosław Woźniczka
ORCID: 0000-0001-9208-4544
Researcher and academic teacher at the Department of Marketing Management at the Wroclaw University of Economics and Business. Author or co-author of scientific articles, popular science publications and textbooks, including books: Marketing. Jak to sie robi (Marketing. How It Is Done, Ossolineum, 1992), Strategiczne planowanie marketingowe (Strategic Marketing Planning, PWE, 1995), Efekty reklamy i ich pomiar (Advertising Effects and Measurement, UEW Publishing, 2011), Zarządzanie marketingiem (Marketing Management, UEW Publishing, 2014) and Ciemna strona marketingu (Dark Side of Marketing, PWE, 2023).