Dr hab. Katarzyna Dziewanowska
ORCID: 0000-0003-1897-0534
Associate Professor in Marketing at the Faculty of Management, University of Warsaw, Poland. She is a member of the European Marketing Academy, Polish Scientific Association of Marketing and Marie Curie Alumni Association (MCAA). She has authored and coauthored books and articles in journals such as "Journal of Services Marketing", "Journal of Higher Education Policy and Management", "Baltic Journal of Management". Her research interests focus on consumer behaviour, value cocreation, consumer experiences and experiential marketing, particularly in the context of higher education.