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Katarzyna Grąbczewska
Katarzyna Grąbczewska A student of the Nicolaus Copernicus University in Toruń, second-cycle studies in the field of Management. During her studies, she was awarded three times with the rector's scholarship for high academic results and once with an award for organizational activities for the Faculty of Economics and Management. Member of the board of the Student Marketing Circle, responsible for the marketing research section. She completed her undergraduate studies in management
DOI: 10.33226/1231-7853.2020.11.4
JEL: L81

The purpose of this article is to systematize the knowledge of innovative solutions in the field of ecommerce. In recent times, there is a noticeable rise in the popularity of Internet shopping. The awareness of online sales channels and models and their adaptation to the possibilities and preferences of the entrepreneur can ensure the efficient running of the online store and result in increased sales.

Keywords: electronic commerce; e-commerce; online store

Katarzyna Grąbczewska

A student of the Nicolaus Copernicus University in Toruń, second-cycle studies in the field of Management. During her studies, she was awarded three times with the rector's scholarship for high academic results and once with an award for organizational activities for the Faculty of Economics and Management. Member of the board of the Student Marketing Circle, responsible for the marketing research section. She completed her undergraduate studies in management by defending the thesis on marketing communication in social media.