Dr Katarzyna Śmiałowicz
ORCID: 0000-0003-4846-7139
Graduated from the Interdepartmental Interdisciplinary Doctoral Studies "Innovative Open Economy" with a PhD degree in social sciences in the discipline of management and quality sciences. Employed as an assistant professor at the Product Marketing Department of Poznań University of Economics and Business. Her research interests focus on marketing communications, image creation and cultural marketing (especially museum marketing).
DOI: 10.33226/1231-7853.2022.12.4
JEL: M31, M37, Z110