The different forms of startup financing and the specificity of the startup pitch were described, as well as various definitions and concepts of a pitch and its purpose were presented. A summary of the proposed pitch structure has been prepared based on the literature. Pitches of 10 startups during the Wolves Summit 2020 conference startup competition were analyzed in terms of their structure. Based on research and their own experience, the authors developed a sequence of questions that a venture capital investor is guided by when assessing the potential of a startup, and subsequently proposed an optimal startup pitch schema, along with the justification of the role played by its components.