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Mgr Konrad Szczukiewicz
ORCID: 0000-0001-7341-0404

Mgr Konrad Szczukiewicz

MA — Sorbonne University alumnus and MBA studies at the Paris ESG Business School. Co-founder and co-owner of the Polish start-up Shelfwise, named one of TOP25 Polish startups by the MyCompany Polska magazine (2019). Recognized as one of the TOP25 Polish innovators according to the same journal (2018). Consultant working with many start-ups in particular in the field of business strategy, fundraising and product development. From 2021, a PhD student at the Doctoral School of the University of Economics in Krakow. He conducts workshop on how to found a startup.

DOI: 10.33226/1231-7853.2022.1.2
JEL: M13

The different forms of startup financing and the specificity of the startup pitch were described, as well as various definitions and concepts of a pitch and its purpose were presented. A summary of the proposed pitch structure has been prepared based on the literature. Pitches of 10 startups during the Wolves Summit 2020 conference startup competition were analyzed in terms of their structure. Based on research and their own experience, the authors developed a sequence of questions that a venture capital investor is guided by when assessing the potential of a startup, and subsequently proposed an optimal startup pitch schema, along with the justification of the role played by its components.

Keywords: pitch; pitch deck; start-ups; pitching; fundraising