Researcher, educator and marketing specialist. Head of the Marketing Department at the Lodz University of Technology. She focuses her research on brand management issues, with particular emphasis on creating a brand image in social media and nostalgic branding. Author of over 170 scientific publications. She successfully manages research projects financed by the Ministry of Science and Higher Education, National Science Center, NAWA, and the Embassy of the French Republic in Poland. Scholarship holder of the Bekker program. She completed several scientific internships. Visiting professor at foreign universities in France, Finland and Slovakia.