Dr hab. Mariusz Trojanowski
ORCID: 0000-0002-0988-1858
An esteemed academic, holds the position of Associate Professor at the Department of Marketing within the distinguished Faculty of Management at the esteemed University of Warsaw. He directs his research efforts towards the profound exploration of consumer behaviour, with a particular emphasis on the intricate realm of consumer attitudes. These investigations are meticulously conducted within the realm of retail, with a specific focus on the burgeoning domain of online retail, as well as the realm of interpersonal communication.
DOI: 10.33226/1231-7853.2023.9.1
JEL: M0, M3