Dr hab. Mirosława Kaczmarek
ORCID: 0000-0002-3844-6310
Professor at Department of Market Research and Services, Poznań University of Economics and Business. She is involved in research, teaching and supervising master's and doctoral theses. Research interests: application of statistical methods of multivariate analysis in market research, usability quality of websites, quality of online banking services.
DOI: 10.33226/1231-7853.2024.5.2
JEL: I31, I15, O52, D18