Consumers are currently paying increasing attention to environmental issues. At the same time, their awareness of the environmental and climate impact of their purchasing decisions is increasing. This trend is particularly evident among young consumers. The aim of this article is to present the determinants of purchasing decisions regarding green products and their conventional counterparts by young buyers. The article is empirical in nature. The empirical research was conducted in the form of a questionnaire survey on a group of 520 respondents. Based on the results of the analyses, two main factors were identified as important determinants of the purchase of green products by young final buyers – the attribute factor and the relational-promotional factor.