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DOI: 10.33226/1231-7853.2019.12.4
JEL: D91, L29
Anna Rybak ORCID: 0000-0003-3981-0273 , e-mail: anna.rybak|wz.pcz.pl| |anna.rybak|wz.pcz.pl

The effects of delivery service quality on shopping in e-commerce

The development of the e-commerce market is determined by the development of technology, quality of logistics services and transaction security. The article focuses on delivery as an element that has a direct impact on the quality of the entire process and customer satisfaction. The delivery was assigned four attributes namely, cost, time, place and the ability to monitor the process. Based on the survey, these factors were assessed. The delivery time was the most important for the satisfaction of e-customers. The next question was asked which time of waiting for delivery is satisfactory for clients. It turned out that about 65% of respondents had a satisfactory period of 7 days. The research allowed to assess which delivery attributes are important in the satisfaction assessment.

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Keywords: delivery quality; delivery attributes; satisfaction

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