Mgr Thi Ngan Dam
ORCID: 0009-0008-1925-9529
Master of International Business graduated from Poznań University of Economics and Business. She is a business practitioner in the area of marketing. She has been employed in the department of Human Resources at GSK. Her research interests are the consumer behaviours of market entities, new trends in consumption, and research into multinational companies' strategies in national and international markets.
DOI: 10.33226/1231-7853.2023.10.3
JEL: M31, F23, L25