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Mgr inż. Tomáš Vlčko
ORCID: 0000-0002-8214-8169

External PhD candidate at the Faculty of Biotechnology and Food Sciences, Slovak University of Agriculture in Nitra, Slovakia. His research focuses on topics related to food safety, food law, and novel food. He is currently participating in various scientific projects at both the national and international levels, with a particular emphasis on novel food and modern analytical methods for assessing risks in the food industry.

 
DOI: 10.33226/1231-7853.2023.10.4
JEL: D10, D91, I12, M31, M38

Food labels are an important factor in determining purchases. The aim of the study was to discover consumer expectations regarding the labelling of products containing cultured meat. A comparative analysis was conducted on 1,286 consumers, taking food technology neophobia, customer innovativeness and health consciousness into account. The analysis is based on a series of Repeated Measures ANOVAs, which has made it possible to identify individual differences among consumers. We found a significant variation in terms of a level with which consumers formulate their judgment concerning the information that should appear on the packaging. We identified three groups of variables with different levels of expectation, where in-vitro is not the leading one. The results indicate that the placement of information about cultured meat on food labels may have a negative stigmatizing effect.

Keywords: cell-based meat; labelling; consumer expectancy; food technology neophobia; health consciousness