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Mgr Agnieszka Małecka
ORCID: 0000-0002-7065-6289

Msc, earned her bachelor's degree in marketing andmanagement and master's degree in management from the University of Economics in Katowice. Before joining the Management Ph.D. program, she gained professional experience in recruitment, selection and human resource development in cooperation with Millward Brown SMG/KRC. In her dissertation, she investigates determinants of engagement in alternative consumption models. Her research area comprises aspects of social innovations, sharing economy and economic psychology.

 
DOI: 10.33226/1231-7853.2020.8.2
JEL: M31, D16, E21

The limited amount of research on collaborative consumption and its' different results suggest that the individual motivations for consumers' engagement are likely to be more complex and quite dissimilar to the motivation for participation in other social sharing initiatives. Except few studies on local community or environmental benefits, key motivators generating perceived utility for participants engaging in collaborative consumption were mostly connected with intrinsic benefits. In fact, researchers suggest that drivers for collaborative consumption seem to be broad and wideranging, from individual to social or even political ones. This study is a quantitative research on the influence of foregoing factors as components of perceived utility on collaborative consumption propensity.

Keywords: collaborative consumption; sharing economy; utility (konsumpcja kolaboratywna; gospodarka dzielenia się; użyteczność)