Current trends in the market, growing popularity of discount stores, changing forms of marketing communication aimed at precisely reaching current and potential consumers, became the rationale for undertaking a study aimed at identifying and assessing which sources of information about current discount store promotions influence the interest of generation Z consumers, as well as comparing the way in which advertising magazines and the information they contain are perceived. An indirect interview technique CAWI (Computer-Assisted Web Interview) was used to collect data. The results of the survey conducted among generation Z consumers regarding perceptions of promotional brochures were varied. For generation Z consumers, promotional brochures are still a very important part of marketing activities among discount stores. The future of promotional newspapers is seen by generation Z as digital, due to quick access to information, apps or newspaper comparison sites. The environmental aspect is becoming increasingly important for this generation.