Dr hab. Agnieszka Żbikowska
ORCID: 0000-0003-4216-1817
She works at the Department of Marketing at the Cracow University of Economics. She is interested in the issues of international marketing and public relations. Prof. Żbikowska is particularly interested in the determinants of consumer behaviour on foreign markets and the role of culture in shaping marketing tools by international enterprises. She is the author of over one hundred scientific publications. She is a member of the board of the Polish Scientific Marketing Society.