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Dr hab. Aleksander Lotko
ORCID: 0000-0003-4420-7495
Dr hab. Aleksander Lotko Represents a scientific discipline management and quality sciences. He is an author of over 130 publications. In 2002 he defended a doctoral thesis on economic effectiveness of IT applications. In 2011 he defended a habilitation thesis on service quality assessment in customer contact centers. In years 2011–2019 he was a chief of the Chair of Management and IT in the Faculty of Economic and Law Sciences. Nowadays he works in the Chair of Management and
DOI: 10.33226/1231-7853.2021.9.1
JEL: D11, M31

The aim of the paper is to identify determinants and models explaining consumer behavior. As a research method, critical and comparative literature review was chosen. The types of determinants influencing consumer behavior were characterized. Next consumer behawior models published in a worldwide literature were analyzed and compared. As a conclusion it was stated that analyzed models consider numerous aspects of consumer behawior and also structure them to the form of consumer decisionmaking process and their behaviors. Still there is no model proposed which would explain consumer behawior considering all of the discussed aspects.

Keywords: consumer behavior theory; consumer economics; consumer behavior determinants; consumer behavior models

Dr hab. Aleksander Lotko

Represents a scientific discipline management and quality sciences. He is an author of over 130 publications. In 2002 he defended a doctoral thesis on economic effectiveness of IT applications. In 2011 he defended a habilitation thesis on service quality assessment in customer contact centers. In years 2011–2019 he was a chief of the Chair of Management and IT in the Faculty of Economic and Law Sciences. Nowadays he works in the Chair of Management and Product Quality. He does a research on service quality, consumer behavior and marketing activities measurement.