Dr Anna Bianchi
ORCID: 0000-0002-3909-3051
Dr Anna Bianchi
Assistant Professor at the Faculty of Management, University of Warsaw and an experienced marketing professional. For 15 years she has been developing and implementing marketing communication strategies of global brands working in both a marketing department and an advertising agency in Poland, Italy and the U.S. As an international expert in digital and social media marketing, she led some of the award-winning projects. Her academic research and publications are focused on social media and word of mouth. She is an entrepreneur, business consultant and trainer holding lectures on innovative marketing communications for both university students and marketing professionals.
DOI: 10.33226/1231-7853.2022.2.1
JEL: M31