Doctor of human sciences in the field of sociology; associate professor in the Chair of Marketing and Entrepreneurship, in the Faculty of Management, University of Technology in Bialystok. Deals with problems of place branding, management in public administration, as well as issues concerning consumer behaviors in the market.
For her doctoral dissertation entitled “Kształtowanie wizerunku Zambrowa w świadomości mieszkańców a tożsamość miasta” (Developing the image of Zambrow in its inhabitants’awareness and the town’s identity) received 2nd prize in a competition for the best doctoral dissertations concerning the issues of territorial self-government and decentralization, held by the editorial board and publisher of “Samorząd Terytorialny” in 2005. Author of over 70 publications in the area of territorial marketing and urban management; participant of national and international conferences in that subject area, expert for urban marketing in national and foreign projects, head of and executor of many scientific and research projects; Author of planning documents and expert opinions for towns and communes. Co-Author of a book Wizerunek miasta – od koncepcji do wdrożenia (Town’s image – from the concept to implementation, Wolters Kluwer, Warsaw 2009) and of many articles, i.a. in Marketing i Rynek monthly magazine, No. 2/2011: Decyzje zakupowe klientów trzeciego wieku w świetle badan jakościowych (Purchase decisions of senior customers in the light of qualitative research).