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Mgr Izabela Marciniak

An economist and director of the Specialist Mother and Child Healthcare Centre in Poznań. She is the initiator and organizer of the “Wyzwanie Szpital” conference, dedicated to healthcare managers and designed as a platform for the exchange of experience, inspiration, and discussion of the most important challenges facing Polish hospitals. She serves as the president of the Greater Poland Association of Healthcare Facilities – Employers’ Organization. She has been awarded the title of Organic Work Leader.

 
DOI: 10.33226/1231-7853.2025.12.4
JEL: M14, M31, I18

The aim of the paper is to diagnose the organizational culture profile in a healthcare institution based on employees’ opinions and to identify discrepancies between the current and the preferred culture. The study was conducted using a quantitative method with the Organizational Culture Assessment Instrument (OCAI) based on Cameron and Quinn’s Competing Values Framework. The survey included the full population of 233 hospital employees, representing both clinical and non-clinical staff. The results indicate the dominance of a hierarchical culture and significant expectations regarding the strengthening of clan and adhocracy culture characteristics. The findings are descriptive and diagnostic in nature and allow for the identification of potential managerial challenges related to aligning organizational culture with employees’ expectations and the contemporary conditions of healthcare organizations.

Keywords: organizational culture; OCAI; relationship marketing; patient satisfaction; healthcare organizations