Information campaigns to strengthen consumer patriotism in times of crisis

Globalization has enabled consumers to access new products, often of better quality and lower price. At the same time, the consequence is the displacement of regional and traditional products from domestic markets. An additional stimulus for changing consumer attitudes are economic crises, which result in the deterioration of the financial situation of households. The analyses were carried out taking into account the effects of the pandemic crisis and inflation crisis. The aim of the study is to verify whether the economic crisis affects consumer attitudes manifested by an increase in the tendency to prefer domestic products and to verify whether the information campaign affects the change of this propensity. In modern society, information campaigns play a significant role in creating consumer patriotism. The results of the experimental study show that campaigns encouraging preference for domestic products increase the level of consumer patriotism, and thus can be effective tool for limiting the effects of the crisis on the national economy.

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