Mgr Konrad Hryniewicz
ORCID: 0000-0002-2230-8132
MA in psychology, is a PhD candidate at the SWPS University of Social Sciences and Humanities where he works on a marketing effectiveness ads which comprise a communal or agentic content. His main interests are social cognition, personality, self-congruity and statistics.
DOI: 10.33226/1231-7853.2020.2.2
JEL: M31, M37