Professor of economic sciences at Wroclaw University of Economics and Business. She specializes in the field of marketing research, consumption economics and consumer market behavior. Her scientific and research interests also concern marketing strategies, customer orientation in the enterprise, intercultural marketing communication, and marketing in culture. Her scientific contribution includes over 300 items, including many monographs and scientific articles. Author of the Consumer Behavior in the Modern Market. Marketing perspective, monograph published in 2021 by PWE. External examiner at Nottingham Trent University (2007–2013) and chairwoman of the Accreditation Committee of the Foundation for the Promotion and Accreditation of Economics (2005–2016). As an expert, she was a member of the Permanent Team of the National Science Center (2012–2015). Member of the Organization and Management Committee of the Polish Academy of Sciences (2015–2020). She was vice-president and is currently a member of the scientific council of the Polish Scientific Marketing Society, as well as a member of the Reseau des Pays du Groupe de Visegrad Association and the international CEDIMES Institute.
Prof. dr hab. Krystyna Mazurek-Łopacińska
ORCID: 0000-0002-0034-8344
DOI: 10.33226/1231-7853.2022.12.1
JEL: M2, M3, M5