Dr Małgorzata Budzanowska-Drzewiecka
ORCID: 0000-0001-6651-4037
PhD, an assistant professor at the Jagiellonian University in Krakow, Poland. Author and co-author of scientific and popular studies in the field of consumer behaviour, marketing communication on the Internet and cultural differences published in Poland and abroad. Her current research interests centre on consumer communication on the Internet, especially in social networks. In her work, she focuses on the persuasiveness of electronic word of mouth communication (eWOM). Her current research activity includes individuals' pro-environmental behaviours. She also develops an interest in the area of research methodology.
DOI: 10.33226/1231-7853.2023.6.2
JEL: M37; M39