The aim of the presented article is to analyze the impact of the spread of remote and hybrid work on building the image of the employer. The text characterizes the basic models of remote and hybrid work, such as work at home (home office), nomadic work (in its various varieties) and the so-called workation. It also presents employees' expectations resulting from changes in the form of performing professional duties. It was indicated that shaping the employer branding strategy in modern organizations must take into account the fact that the possibility of choosing the space in which work takes place becomes one of the main criteria for choosing an employer.