Best prices Special offers for members of the PWE book club The cheapest delivery
Dr Paweł Albert Korneta
ORCID: 0000-0002-2141-3109
Dr Paweł Albert Korneta Represents a scientific discipline management and quality sciences. He is an author of several publications, including the ones with high Impact Factor. He worked as a consultant and manager in many companies (e.g. Unilever, Orange, Oc&C Consultants). In 2017 he defended a doctoral thesis on determinants shaping consumer behavior on a retail food market. In years 2015–2020 he was an executive manager for strategy and development in Corten Medic medical
DOI: 10.33226/1231-7853.2021.9.1
JEL: D11, M31

The aim of the paper is to identify determinants and models explaining consumer behavior. As a research method, critical and comparative literature review was chosen. The types of determinants influencing consumer behavior were characterized. Next consumer behawior models published in a worldwide literature were analyzed and compared. As a conclusion it was stated that analyzed models consider numerous aspects of consumer behawior and also structure them to the form of consumer decisionmaking process and their behaviors. Still there is no model proposed which would explain consumer behawior considering all of the discussed aspects.

Keywords: consumer behavior theory; consumer economics; consumer behavior determinants; consumer behavior models

Dr Paweł Albert Korneta

Represents a scientific discipline management and quality sciences. He is an author of several publications, including the ones with high Impact Factor. He worked as a consultant and manager in many companies (e.g. Unilever, Orange, Oc&C Consultants). In 2017 he defended a doctoral thesis on determinants shaping consumer behavior on a retail food market. In years 2015–2020 he was an executive manager for strategy and development in Corten Medic medical center and in 2020 he became a general manager. He does a research on the application of quantitative methods in trade and services analysis.