Dr hab. Robert Kozielski
ORCID: 0000-0002-0200-1504
Professor at the University of Lodz, employee of the Department of Strategy and Enterprise Value Management at the Faculty of Management at the University of Lodz. Fulbright Scholar, Chartered Marketer, Member of the Committee of Organization and Management Sciences of the Polish Academy of Sciences (2012–2016). Director of the Polish-American Management Centre (Faculty Management, University of Lodz – 2016–2021). Leading authority on market strategies of enterprises, strategic analyses, and the evaluation of marketing actions' effectiveness in organizations. He is also the author of over 200 publications (books and articles) on market activities that have been published in both Poland and abroad.