Tomasz Bekus - Journal of Marketing and Market Studies - Journals

Mgr Tomasz Bekus

ORCID: 0000-0003-1071-9281

Mgr Tomasz Bekus

PhD student and the scholar at WSB University. The member of Polish Learned Marketing Society and Learned Society of Organisation and Management branch. He combines research activity with business practice exercising managerial functions in the field of marketing and sales. His research interests include marketing management, in particular marketing innovations and e-marketing.

Article

Business process automation — status and implementation potential in Polish e-commerce, s. 35-48

DOI: 10.33226/1231-7853.2022.3.4

JEL: M31

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Business process automation — status and implementation potential in Polish e-commerce

This article aims to identify the potential for and scope of application of Business Process Management Suites (BPMS), including Robotic Process Automation (RPA), in Polish enterprises that sell on the Internet (e-commerce). The article addresses Business Process Management (BPM). RPA systems are described more thoroughly, with their origins, functionality and rationale for implementation in e-commerce enterprises elaborated in more detail. Author presents the results of quantitative research — CATI — conducted among Polish online sellers. The research was primarily concerned with the extent of use of management systems and automation of business processes. The collected data were subjected to statistical analysis in order to identify relationships between tested variables. The text closes with conclusions.

Keywords: robotic process automation; business process management; e-commerce; marketing