PhD Dsc, Professor in Lodz University of Technology. Employed in the Chair of Systems of Management and Innovation, the Institute of Innovation and Marketing, in the Faculty of Management, Lodz University of Technology. Author of around 470 scientific publications concerning problems of transaction marketing and personal marketing with their mutual interrelations.

Her scientific interests are related with the area of broadly understood marketing management, in particular in relation to entities of social system of organizations and their role in developing market position and development of internal as well as external image as offeror.