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DOI: 10.33226/1231-7853.2022.7.3
JEL: M31, Z32, Z32, Z33
Beata Paliś ORCID: 0000-0003-3788-1166 , e-mail: beata.palis|uj.edu.pl| |beata.palis|uj.edu.pl

Analysis of contemporary trends in the meetings industry in the world

Business tourism, also known as the meetings industry, has so far been a very profitable segment of tourism. The companies of the meetings industry has been very specialized in the management of this segment of tourism. In the face of the SARS-CoV-2 pandemic, it was necessary to quickly change the management of this industry, or rather to work out or learn new issues in order to maintain economic activity. It was necessary to adapt to the new situation and changes that were forced by the market. The aim of the article is to diagnosis and identification new trends in the meetings industry in the world. At the beginning, the concept of the meetings industry was characterized and its evolution was discussed. The article verifies the thesis that new trends in the management of the meetings industry that emerged in the face the pandemic SARS-CoV-2 have dominated the activities of the meetings industry in the world and some of the past trends have become more dominant. The aim of the article is also to identify and describe new trends in the world in the field of management of the meetings industry. Such research methods as: studies literature on the subject, analysis of websites and industry documents. The discussed topic is important both for marketing and the market, because it sets a new direction of activities and causes significant transformations in the meetings industry

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Keywords: business tourism; meetings industry; business strategies; convention bureaus; hotel industry; business models

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