Dr Andrzej Szymkowiak
ORCID: 0000-0001-5673-7093
Associate Professor at the University of Economics in Poznań, where he leads laboratory works at the ConsumerLab. His area of expertise encompasses sustainable purchasing behaviours and the analysis of the influence of new media on consumer attitudes. In his academic work, he focuses on conducting research that helps to understand how changing media affect the preferences and decisions of contemporary consumers.
DOI: 10.33226/1231-7853.2023.10.4
JEL: D10, D91, I12, M31, M38