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Dr Andrzej Szymkowiak
ORCID: 0000-0001-5673-7093

Associate Professor at the Poznań University of Economics and Business, where he leads laboratory works at the ConsumerLab. His area of expertise encompasses sustainable purchasing behaviours and the analysis of the influence of new media on consumer attitudes. In his academic work, he focuses on conducting research that helps to understand how changing media affect the preferences and decisions of contemporary consumers. He is the author of scientific articles published, among others, in: "Technology in Society", "Journal of Consumer Behaviour", "Food Quality and Preference", "Trends in Food Science & Technology", "British Journal of Educational Technology".

 
DOI: 10.33226/1231-7853.2024.6.2
JEL: M31

The growing trend of glamping, an experience that seamlessly combines the tranquillity of nature with luxury amenities, has witnessed increasing popularity over recent years. This study delves into the intricate interplay between the perceived values associated with glamping and the ensuing booking intentions of potential consumers. Leveraging Structural Equation Modelling (SEM), we conducted a systematic analysis of the relationships between various dimensions of perceived glamping value and their impact on booking intentions. Our findings highlight the pronounced significance of quality and hedonic values in shaping future booking decisions. On the contrary, economic value revealed an inverse relationship with booking intentions. These insights provide valuable guidance for both academia and industry practitioners, offering strategic directions for enhancing their offerings and marketing campaigns. This study pioneers new ground in the ever-changing realm of experiential tourism and emphasizes the need for ongoing research to refine our understanding, given the evolving nature of consumer perceptions and the dynamic glamping sector.

Keywords: glamping; experiential tourism; booking intentions; consumer perceptions
DOI: 10.33226/1231-7853.2024.5.5
JEL: M12, D91, L84, A14, M54

Highly sensitive individuals are characterized by deeper information processing, increased sensitivity to external stimuli, and stronger emotional reactions. This study examined the impact of tattoos on the emotional experience, interpersonal relationships, perception of professionalism, and evaluation of airline crew by highly sensitive persons, and compared their responses to those of less sensitive individuals. The study involved 788 participants – 99 were highly sensitive and 689 served as a control group with low sensitivity. Participants were asked to evaluate pictures of cabin crew members with varying degrees of tattoo visibility in terms of professionalism, interpersonal relations, and emotions. The analysis of the impact of tattoos on emotions and perception of professionalism among sensitive individuals shows that the intensity of tattoos does not significantly affect emotions, but there are differences between groups with varying degrees of social sensitivity. The presence of tattoos does not alter the overall perception of the professionalism of the airline crew, which may indicate a certain social acceptance in a professional context.

Keywords: highly sensitive people; cabin crew; customer service; appearance features; tattoos
DOI: 10.33226/1231-7853.2023.10.4
JEL: D10, D91, I12, M31, M38

Food labels are an important factor in determining purchases. The aim of the study was to discover consumer expectations regarding the labelling of products containing cultured meat. A comparative analysis was conducted on 1,286 consumers, taking food technology neophobia, customer innovativeness and health consciousness into account. The analysis is based on a series of Repeated Measures ANOVAs, which has made it possible to identify individual differences among consumers. We found a significant variation in terms of a level with which consumers formulate their judgment concerning the information that should appear on the packaging. We identified three groups of variables with different levels of expectation, where in-vitro is not the leading one. The results indicate that the placement of information about cultured meat on food labels may have a negative stigmatizing effect.

Keywords: cell-based meat; labelling; consumer expectancy; food technology neophobia; health consciousness