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Prof. dr hab. Grzegorz Karasiewicz
Prof. dr hab. Grzegorz Karasiewicz
Professor Grzegorz Karasiewicz, PhD Dsc  - the head of the Chair of Marketing in the Faculty of Management, the University of Warsaw. In 2014 received the title of full Professor of economic sciences awarded by the President of the Republic of Poland; post-doctoral (habilitation) degree (2001) and Phd (1994) of economic sciences in the field of sciences on management. Graduate of the Faculty of Management, the University of Warsaw (1988), and Harvard Business School (PMD 69 –

Professor Grzegorz Karasiewicz, PhD Dsc  - the head of the Chair of Marketing in the Faculty of Management, the University of Warsaw. In 2014 received the title of full Professor of economic sciences awarded by the President of the Republic of Poland; post-doctoral (habilitation) degree (2001) and Phd (1994) of economic sciences in the field of sciences on management. Graduate of the Faculty of Management, the University of Warsaw (1988), and Harvard Business School (PMD 69 – 1995). At present his scientific interests focus upon the following subject areas: business internationalization strategies, price strategies of enterprises, structural changes in retail trade, internationalization of retail trade in food products, price-related decisions in an enterprise. Teaches in the following subjects: Management in Marketing, Price Strategies in Marketing, International Marketing and Marketing Research.

Selected publications:

Scientific monographs:

  1. Marketingowe strategie internacjonalizacji polskich przedsiębiorstw (Marketing strategies of internationalization of Polish businesses), Wolters Kluwer business, Warsaw 2013.
  2. Systemy dystrybucji artykułów rolno-spożywczych na rynku polskim. Diagnoza i koncepcja zmian (Agricultural and food products distribution systems in the Polish market. Diagnosis and concept for changes) University of Warsaw, Faculty of Management Press, Warsaw 2001.
  3. Marketingowe strategie cen (Marketing prize strategies), PWE, Warsaw 1997.

Articles (in the period 2015-2017):

  1. Internationalization of Grocery Retailing in Poland [in:] Journal of Euromarketing, Vol. 26, No. 1-2, 2017, (co-authors Nowak, J., Trojanowski M.) (str. 38-60).
  2. Market Structure and Price-Cost Margins in European Retail Gasoline Industry [in:] Journal of Management and Business Administration Central Europe, Vol. 24, No. 2, 2016, co-author Nowakowski, M.) (pages 105-124).
  3. Internacjonalizacja handlu detalicznego artykułami spożywczymi w Polsce (Internationalization of retail trade in food products in Poland) [in:] Problemy Zarządzania, vol. 14, No. 1 (57), 2016, (co-author Trojanowski M.) (pages 19-41).
  4. The Internationalization of Polish Firms: An Empirical Investigation of the M-P Relationship [in:] Journal of Euromarketing, Vol. 24, No. 4, 2015, (co-author Nowak, J.) (pages 177-200).
  5. Uwarunkowania polityki cen dla asortymentu produktów oferowanych na stacjach paliw (Prize policy determinants for the assortment of products on sale in gas stations) [in:] Marketing i Rynek, No. 9, 2015 (co-author Nowakowski, M.) (pages 28-36).
  6. Zmiana roli marketingu w polskich przedsiębiorstwach (Changed role of marketing in Polish enterprises) [in:] Logistyka, No. 2, 2015 (pages 920-928).