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mgr Łukasz Smolarek
ORCID: 0000-0001-8016-175X

mgr Łukasz Smolarek

Uniwersytet Ekonomiczny we Wrocławiu.

 
DOI: 10.33226/1231-7853.2019.12.5
JEL: O1, M3

The aim of this article is evaluation of the dialogue with stakeholders as a sign of social responsibility of company. The article tries to answer the question: does the stakeholder dialogue is directly connected with social responsibility or is it reactive approach related to the construction of image of company? For the relationship to be visible he is should and sometime must be subject to the same management mechanisms of social responsibility, ie: planning, shaping, and organizing activities that can, and often should take the form of an institutionalized and rationalized one. In addition, dialogue with stakeholders can bring new business possibilities, innovation, new changes and final values if it is important for both sides: stakeholders and company.

Keywords: stakeholders; dialogue; corporate social responsibility; management