Technological progress or widespread access to the Internet have contributed to the fact that consumers are making more and more purchases online. This phenomenon has been further exacerbated by the COVID-19 pandemic. Nevertheless, it seems that there is still a long-held opinion that senior consumers simply do not find their place in the virtual space. It can also be assumed that seniors make decisions much more carefully about purchasing goods online, unlike young consumers, because they have concerns, for example about the safety of such purchases. Even though Polish society is aging and life expectancy is constantly increasing, more and more seniors are considered modern consumers and therefore benefit from various innovations. The aim of the article is to present what elements of perceived risk are noticed by seniors when purchasing various goods in e-shops, which of the concerns presented refer to the older segment of consumers rather than to younger groups, as well as to identify important elements to which seniors pay attention when purchasing goods online. The considerations in this study are based on secondary sources, databases of the Central Statistical Office, and logical inference methods were used. The presented conclusions may be useful for commercial enterprises selling various goods online, because they will be able to eliminate seniors' fears of buying goods online by introducing specific actions. These conclusions may also constitute an impetus for research on the purchasing behaviour of senior consumers on the Internet.

The aim of the article is to identify consumer behavior on the clothing market in the context of the dynamic development of multichannel and omnichannel sales and to present the structure of this market and technological innovations occurring on it, which can support the purchasing process of clothing buyers and even create virtual reality. The initiation of multichannel sales in the clothing market has opened up new ways for buyers to make purchases and has given enterprises the possibility of transforming and improving the existing sales strategies. The time of the COVID-19 pandemic is also significant, because it has made shopping for clothes take on a different dimension. Clothing buyers are increasingly using omnichannel sales in the clothing market. Consumers also pay attention to the safety of shopping, as well as time and location convenience. The considerations were carried out using the methods of logical reasoning, critical analysis of the literature, databases of the Central Statistical Office, websites, industry reports and reports of research agencies that monitor changes in distribution and retail sales on the clothing market. The conclusions that have been presented can be used as a recommendation to take effective action by trading enterprises and initiate further considerations regarding consumer behavior on the clothing market, multi-channel sales, or the clothing market itself, its structure and modern technological solutions.