Role and prospects for development of the credit card market in Poland

The purpose of the article is to analyse and evaluate the functioning of the credit card market in the Polish banking services market, from 2009 to 2023, as well as to identify the trends of changes that may occur in the credit card market at the end of 2024 and in 2025. For the study, development trend models were used to forecast the changes that will occur in the credit card market in Poland. The analysis was carried out with the use of Statistica 13.3. The analysis was based on the results of a study conducted by the National Bank of Poland on the use of payment cards, including credit cards, in retail payments. The article hypothesizes that with the increasing fees associated with the use of credit cards, the number of credit cards issued, as well as the number of transactions carried out using them, is decreasing. The research conducted in the article made it possible to make a prediction, according to which the number of credit cards can be expected to fall to 3.51 million cards by the end of 2024, and to fall to 2.17 million by the end of 2025. On the other hand, the value of credit card transactions conducted, according to the forecast, will increase to PLN 61,807.11 million by the end of 2024, and to 64,249.09 million by the end of 2025. Further technological advances will have an increasing impact on increasing competition among credit card issuers. Banks are looking to modern technological solutions to achieve a competitive advantage in the market.

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