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Prof. dr hab. Tomasz Domański
Prof. dr hab. Tomasz Domański
ORCID: 0000-0001-8233-5872

Tomasz Domański is full Professor in the Faculty of International and Political Science Studies where he heads the Chair of International Marketing and Distribution. In the years 2008–2016 he performed the function of the Dean and earlier, in the years 2002–2008 – that of associate dean for education and foreign cooperation. In the strategy of development of the Faculty he resolutely emphasized its internationalization, resulting in nearly a hundred agreements on international cooperation being signed, along with extensive students and members of scholar staff exchange under the Erasmus program and far-reaching diversification of the structure of foreign students. In 2015 there were students from as many as 50 countries around the world studying in WSMiP. Professor Domański’s another achievement was launching a new business specialization of studies, International Marketing taught in English, at B.A., M.A. and post-graduate levels, that gained significant popularity among students, Polish and foreign alike. The share of foreign students in the junior year of that specialization verges on 65% which is by far the highest in the University of Lodz. Professor T. Domański is a proponent of interdisciplinary formula in both education and research. Since 1991 he also heads the Polish-French Managerial Studies (MBA), delivered in close cooperation with the Institute of Corporate Management at the University Lyon 3 in France, and offering the graduates the French Master diploma and the Polish MBA diploma. Member of the Council of the Entrepreneurship Development Foundation in Lodz. In his scientific work he deals with strategies of international commercial networks, strategies of internationalization of universities, marketing of institutions of culture, and city marketing. Promoted 12 doctors in the area of management.

 
DOI: 10.33226/1231-7853.2023.7.1
JEL: D1, L81, M16, M31, M38, Q56

The aim of the paper is to discuss the ability of large scale retail chains operating in the Polish market to incorporate in their marketing strategies responses to global civilizational, technological, consumer or energy challenges. According to the author, top management of retail chains are able to skillfully adapt their strategies to new civilizational and technological challenges. In doing so, they are becoming leaders of new trends that determine consumer behaviour patterns with regard to healthy diet. As socially responsible entities, foreign large scale retail chains can also play a major role in environmental education of Polish consumers and in promoting energy efficiency because of the scale of their operations in the Polish market and their market reach. Their strategies can also make a positive contribution to deglobalisation by initiating cooperation with local producers of traditional products, however, the process will require a change in the previous business philosophy. This article relies on the findings of the author's qualitative research conducted in 2021 and 2022 using in-depth expert interviews with managers of leading FMCG chains and in-depth interviews with metropolitan households who shop at large retail chains. 

Keywords: large scale retailers; marketing strategies; marketing and global challenges; social responsibility; consumer's education
DOI: 10.33226/1231-7853.2022.7.1
JEL: M31

The aim of this paper is to provide an evidence-based picture — based on the results of qualitative research conducted in 2021 by means of in-depth interviews — of the decision making process of international students when choosing Polish public universities as a place where they want to study. The research focused on International Marketing course taught in English at the Department of International Marketing and Retailing at the University of Łódź. It covered mainly students from the former USSR countries, with an emphasis on Ukrainian students. The subject of the analysis was the factors behind the choice of a foreign university, including the role played by external recruitment agencies and the staff of the University of Łódź International Relations Office. A clear dominance was observed of the word-of-mouth marketing in making such decisions.

Keywords: internationalization of universities; marketing of universities; foreign market orientation of universities; business studies in English; Ukrainian students; international student choice of University